Monday, December 16, 2013

4G: B & You hold on to the price of Free Mobile - Le Figaro

The “low cost” brand Bouygues Telecom offers a package with ultra high-speed Internet for 19.99 euros per month. The same rate as the mobile offering Free.

Bouygues Telecom resumed its offensive in 4G. At least ten days before Christmas, the operator has detailed its response to Monday in the Free Internet mobile broadband, with an offer keyed on the price of its competitor. B & You offers 4G in two of its packages, the price of the 3G, or 19.99 euros per month for 3GB of data and 24.99 euros per month for 5GB Existing customers of B & You can activate 4G on their package from Tuesday.

Bouygues Telecom announced there ten days 4G arrive in packages of brand “low cost”, without saying when or at what price. The third operator did not want to give the impression to be forcing the hand by its competitors. In fact, his staff had planned from the beginning to generalize 4G in its offerings. “Recent movements of our competitors cause us to speak with a little advance,” explained the team still B & You on his blog.

Bouygues Telecom had been the first, in January 2012, to align itself on the new 3G package launched at the time by mobile Free. He was then followed by all its competitors. Nearly two years later, it is also the quickest to react. Orange has said his side they did not intend to 4G “for now” in its Sosh packages. SFR has no intention to do with RED.


4G packages Bouygues Telecom and Free Mobile are offered at the same price, there are two different sizes. Operator Xavier Niel about 20 GB of data download, against 3 or 5 GB for B & You. Bouygues Telecom has to stand on its side with the extent of network coverage. It covers more than 63% of the French population 4G, with 5392 sites open and active antennas meet the 800 announced by its competitor, which would cover between 10 and 20% of the population.

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